Coca-Cola Hellenic (CCH) is one of the largest bottlers for the Coca-Cola Company, operating in 28 countries.

To sell new coolers and equipment at the point of sale, their field reps used to rely on standard PowerPoint presentations with 2D images of the proposed materials. This process creates uncertainties, as the buyer has trouble determining where the Point-of-Sale (POS) materials would best fit.

Augment® has completely revolutionized the sales process by allowing reps to create a realistic simulation of the ideal POS placement and share it with their clients. Coca-Cola Hellenic’s field reps can now close deals more efficiently, secure the best placement for their equipment, and help their buyers to make more informed decisions.

Dublin, Ireland (October 3, 2024)—Augment®, a division of StayinFront, is proud to extend its partnership with Coca-Cola Hellenic Bottling Company (HBC) as its Augmented Reality provider embedded within HBC in-house Sales Force Automation (SFA) tool. Coca-Cola HBC first deployed Augment® back in 2017 as an embedded application which has since been rolled out into 28 markets. The markets use Augmented Reality (AR) to create powerful sales presentations that drive growth.

Augment® uses Immersive Technology, such as Augmented Reality (AR), that simulates product displays in retail environments. Immersive Technology like AR creates distinct experiences by merging the physical world with digital or simulated reality.

Coca-Cola HBC’s teams leverage Augment’s AR capabilities with 3D models of their desired assets created by Augment’s in-house design team. All 3D models are sized and scaled based on dimensions provided by the Asset Manufacturer, eliminating guesswork and ultimately reducing the risk of returns. The Coca-Cola HBC team can activate these assets using AR in locations where they want to drive new growth and use them as visual support to negotiate new space for their assets.

Coca-Cola HBC uses Augment® to negotiate new space for its assets, including branded fridges, chillers, tables, chairs, umbrellas, signs, and even products like pens and mugs featuring the Coca-Cola logo to be dispersed in the HoReCa route to market. 

Augment’s AR technology optimizes all stages of Coca-Cola HBC's sales process. The digital assets are created in 3D before the product is manufactured. This enables pre-selling and helps Coca-Cola HBC reduce warehouse space by allowing teams to know exactly how much space is required for their inventory.

Contact a StayinFront sales rep to schedule a demo and see Augment’s impressive Augmented Reality software in action.